Big panoramic image of me sitting in a room surrounded by loads of things what I've designed. Innit.

Hello. I'm Fal...

a highly experienced and very talented* graphic designer who's looking for more stuff to do, and more people to work with.

* apparently

"But why hire a real person when I can get AI to do it?"

I suppose you could just replace me with one of the many AI platforms out there. After all, they’re almost instant, they can generate countless of complex things in next to no time, they don’t swear at the screen when something goes wrong, they don’t have a questionable and suspect sense of humour, and they don’t cost £35 an hour.

So why choose a person like me?

AI, as we know, uses loads of water and power for the simplest of tasks, and with AI data centres (that’ll be “centers” to any North American viewers) springing up all over the place being all ugly and eco-unfriendly and stuff, it kind of makes sense to keep all that to a minimum. Me? I run on three large mugs of tea a day and a glass of wine when I’m cooking 🙂

But seriously, AI doesn’t think or feel (yet!), it just generates; it produces an output, not a solution; it has no taste and can only use yesterday’s ideas (all stolen from people like me: the creators) as it regurgitates and amalgamates bits of all the stuff it’s been fed in order to produce something with no soul.

It’s only as good as the prompts you give it, and nothing it creates is truly original.

Sure, your NanoBanana-generated image of a bazooka-toting alpha hamster sat astride a metallic turnip as it flies above a crowd of undead cricket umpires might very well be unique, but all of those elements came from somewhere else, and no thought, imagination, discussion or feeling went into its creation. Also, I think almost all such creations reflect the lack of those vital ingredients. Of course, creating such an image manually in Photoshop (or equivalent) would take many hours, compared to the handful of seconds it takes AI, and if AI generated images suit you, your project and your audience then you really need read no further.


If, however, you require something we can both have input on, that we can both discuss and change together, and won’t instantly provoke the response: “Ugh! AI slop!”, then please read on. Have a look at some of the stuff I’ve created over the years, and if you think I can be of any help, please give me a shout 🙂

A short video of some stuff that I've done.

(Sound on for the end bit!)

One of my latest creations.

Avebury Free Festival 1974

Avebury Free Festival 1974. Poster and T-shirt design.

The only real thing about this poster is the date. The 13th of July did, indeed, fall on a Saturday in 1974. Everything else was made up by me, including the ridiculous band names.

There was some online speculation concerning the use of AI. I addressed that here, in a short and quite unprofessional Youtube clip.

So, having said all that, who am I?

I’m a UK-based freelance graphic designer with 30 years’ experience delivering brand, digital, print, and WordPress-led design for sole-traders, agencies, SMEs, global giants, charities, musicians, creatives and a myriad other clients of various sizes, industries and disciplines.

I’m currently looking for more freelance and one-off projects, part-time/retained roles, and short/medium-term agency support.

Of course, if the right fit happens along and we find we can’t live without each other, I’d be open to a full-time position 🙂

Regardless of size or budget, each project is as important to me as it is to you.

My rates are fair, flexible*, and possibly a bit too reasonable for someone with this many late nights behind them 🙂 Maybe there’s a fantastic project out there somewhere that won’t ever take off simply – and sadly – due to budget constraints. But maybe it could if it were taken on by someone not solely motivated by money and profit; I like that idea a lot.

I treat every project – big or small – with the same level of dedication, attention to detail, intelligence, creativity and flair: 100%. I’ve been doing this for a long time now, but the years haven’t jaded me or dampened my enthusiasm any. I’m exceedingly good at what I do, and I’ve enjoyed (almost) every minute of it.

Please have a look around. If you need a reliable and steady hand, a sharp eye, and someone who can take feedback without flouncing or dramatic sighing, Let’s talk.

Maybe we can make something look ridiculously good together!

*Flexible doesn’t mean taking the piss tho' ; )

Some nice things some nice people have said about me. How nice!